… helping you get a bit smarter
Qualifying
Qualifying a lead
Handling an Objection
Apr 11th
Posted by admin in Qualifying
When you encounter an objection from a potential customer, do this:
- PAUSE
- “Tell me more…”
- Empty the customer Ask – “Is there anything else?”
- Lock the customer Ask – “If I were to …. would you …”
- Present a counter solution
- Confirm the details
The Rules for handling a sales objection are:
- RECOGNIZE IT
- ASK THE QUESTION – “Do you have any problems with … Are there any issues we haven’t discussed?”
- SEIZE THE MOMENT
And remember,
- Never take it personally
- Listen and be interested
- Don’t blame
- Stay calm
Qualifying Checklist
Apr 1st
Posted by admin in Qualifying
This simple 10 point check-list will help you determine whether all bases have been covered, so you have the maximum likelihood of closing the deal:
- Have all NEEDS been agreed with the customer (What are they? How did you agree them?)
- Do you have an effective SOLUTION? (What is it?)
- Is your solution financially JUSTIFIABLE? (How do you know?)
- Is the expenditure in the BUDGET? Is FINANCE available? (How do you know? How much is it?)
- What is their BASIS OF DECISION? (What are their evaluation criteria?)
- What is their DECISION MAKING PROCESS? (Who are the players? How do you know what roles they are playing?)
- Do More >