… helping you get a bit smarter
Counteracting the Price Question
You will often get a prospective customer argue over price. Here is a way of handling that objection.
- Ask the question – “Compared to what?”
- How much is that price?
- Express the DIFFERENCE
- Compare the benefit based on the difference
As an example, if arguing $125 for a competitor product vs $140 for yours, discuss the difference, which is $15